Over 6,000 employers in Ireland currently use apprenticeship as a talent pipeline for their business, employing over 17,000 apprentices. Micro companies, SMEs and large companies, including multinationals are increasingly turning to apprenticeship for their recruitment and business growth.
The ambassadors, all of whom are current apprentice employers, are working at local and national level to communicate the power and benefits of apprenticeship, focusing primarily on business-to-business promotion, but also working with local schools, parents and community groups. They are using their industry networks and communications channels as well as social and local print media and radio.
Any apprenticeship employer who is interested in joining the Generation Apprenticeship Employer Ambassador scheme can contact firstname.lastname@example.org for more information.